My site speed audits looks at a wide range of factors that commonly slow down a site and for each issue found an explanation is given as to why there is a problem and how to resolve the issue. I use a number of tools including Google Page Speed Insights, GTMetrix, WebPageTest.org and Chrome Lighthouse. I also use a number of purpose built proprietary tools to gain further insights.
Google have been talking about the importance of speed for years and have invested in the development of resources such as their page speed testing tool and become involved in projects such as webpagetest.org
As mobile usage has become more and more dominant, Google have continued to stress the importance of page speed and in July of last year they rolled out a page speed update that affects rankings for sites that perform slowly on mobile devices.
SEO benefits are not the only reason why a company should invest in improving the website’s speed. By improving the speed of pages across the website it will also help to achieve other marketing channels business objectives as well as page speed can have a huge impact on both page abandonment on conversion rates.
As an example of the kind of results that can be achieved with proper optimisation you can see some test results for this page below:
GTmetrix page speed score
This is a relatively basic site with little functionality and minimal plugins in use however I have also worked on site speed strategies for huge e-commerce sites with millions of visitors each month. These sites have been across a wide range of platforms each with unique implementation challenges.
If you are interested in improving the speed of your site and would like to arrange an audit then you can contact me for a quote here.